Gravity Labs

Interest Graph Builder

An Interest Graph is a graph representation of the connection between a person, a piece of content or website (objects), and all of its interests.

Step 1

Choose Example User

Step 2

Content Cleansing

The goal of content cleansing is to ensure we pass the cleanest possible signal into our interest graph service. It is a multiple step process that involves:

  1. Article Crawling
  2. Heuristics based content extraction and weighting
  3. NLP weighted phrase extraction and POS tagging

You can check out the results of the content cleansing phase for your user's 10 articles below. To learn more, head over to our Goose Content Extractor Labs page

Metadata for "Bonnaroo music festival unveils lineup"

Title
Bonnaroo music festival unveils lineup
URL
http://news.yahoo.com/bonnaroo-music-festival-unveils-lineup-010908001.html
Content
(Reuters) - This year's Grammy winners Bon Iver, Skrillex and The Civil Wars along with bands like Radiohead and Red Hot Chili Peppers are among line-up of artists announced on Tuesday for the 11th an... ...
Summary
(Reuters) - This year's Grammy winners Bon Iver, Skrillex and The Civil Wars along with bands like Radiohead and Red Hot Chili Peppers are among line-up of artists announced on Tuesday for the 11th annual Bonnaroo Music and Arts Festival in Tennessee. Much like the Coachella Valley Music and Arts F

Metadata for "Dying to Go to Acapulco—Literally"

Title
Dying to Go to Acapulco—Literally
URL
http://online.wsj.com/article/SB10001424052970204792404577225161224525278.html
Content
I was making summer-vacation plans when I spotted a fascinating news item on Bing's community travel blog. Despite what you may have heard in the news, despite some pretty scary stuff in the latest U.... ...
Summary
Joe Queenan, planning a vacation, gets unnerved by some of the government's travel warnings.

Metadata for "Foo Fighter's Dave Grohl defends Grammy speech"

Title
Foo Fighter's Dave Grohl defends Grammy speech
URL
http://news.yahoo.com/foo-fighters-dave-grohl-defends-grammy-speech-210909739.html
Content
LOS ANGELES (Reuters) - Foo Fighters' frontman Dave Grohl was forced to defend his Grammy acceptance speech on Friday after numerous fans and critics interpreted his words as a critique of modern pop ... ...
Summary
LOS ANGELES (Reuters) - Foo Fighters' frontman Dave Grohl was forced to defend his Grammy acceptance speech on Friday after numerous fans and critics interpreted his words as a critique of modern pop music. "I love music. I love ALL kinds of music...Electronic or acoustic, it doesn't matter to me,"

Metadata for "Hang Ten at the East Coast Surfing Championships"

Title
Hang Ten at the East Coast Surfing Championships
URL
http://voices.yahoo.com/hang-ten-east-coast-surfing-465840.html
Content
On August 22 through August 26, the East Coast Surfing Championships come to town along with nearly five hundred professional and amateur wave riders ready to hit the lip and pop shuv-it across the At... ...
Summary
On August 22 through August 26, the East Coast Surfing Championships come to town along with nearly five hundred professional and amateur wave riders ready to hit the lip and pop shuv-it across the Atlantic. Be prepared for the full suit army as they take over the waves and show Virginia Beach a "ri

Metadata for "How Dreamy Is the Dreamliner?"

Title
How Dreamy Is the Dreamliner?
URL
http://online.wsj.com/article/SB10001424052970204059804577225311327315998.html
Content
The Boeing 787 "Dreamliner" is supposed to revolutionize air travel: better cabin climate, less airsickness, reduced jet lag, fewer headaches—and even babies that may not cry as much. With the 787 at ... ...
Summary
We take the Boeing 787 'Dreamliner' on a test ride as the aircraft celebrates its three-month anniversary in service.

Metadata for "Idol's Adam Lambert to sing with rock band Queen"

Title
Idol's Adam Lambert to sing with rock band Queen
URL
http://news.yahoo.com/idols-adam-lambert-sing-rock-band-queen-114637106.html
Content
LONDON — Adam Lambert has nabbed his dream gig: Singing vocals for the iconic British band Queen as they headline the second day of the U.K. rock festival Sonisphere 2012. The former "American Idol" ... ...
Summary
LONDON — Adam Lambert has nabbed his dream gig: Singing vocals for the iconic British band Queen as they headline the second day of the U.K. rock festival Sonisphere 2012. The former "American Idol" singer-songwriter will step into the late Freddie Mercury's shoes for the band's July 7 set at Knebw

Metadata for "Surfing Heritage Foundation's Oral History Committee: "A Call to Yarns""

Title
Surfing Heritage Foundation's Oral History Committee: "A Call to Yarns"
URL
http://voices.yahoo.com/surfing-heritage-foundations-oral-history-6468246.html
Content
The Surfing Heritage Foundation, located in San Clemente, California, houses the largest collection of surfboards and surfing artifacts in the world. And now they want your stories, a "Call to Yarns"... ...
Summary
The Surfing Heritage Foundation, located in San Clemente, California, houses the largest collection of surfboards and surfing artifacts in the world. And now they want your stories, a "Call to Yarns" so to speak. Their Oral History Committee, a collection of volunteer historians, is dedicated to r

Metadata for "Travel Priorities: Light Bags, In-Flight Privacy"

Title
Travel Priorities: Light Bags, In-Flight Privacy
URL
http://blogs.wsj.com/scene/2012/02/09/travel-priorities-light-bags-in-flight-privacy/
Content
Road Warrior provides travel tips from those who know best: busy executives and other globetrotters. Designer Michael Young has developed concepts for everything from bicycles to iPhone speakers to La... ...
Summary
Designer Michael Young on Shanghai hotels, Cathay's color scheme and the importance of "privacy without claustrophobia."

Metadata for "We The Kings in Sacramento 2/19 photo"

Title
We The Kings in Sacramento 2/19 photo
URL
http://xxelehcim-wethekingsinsacramen.buzznet.com/user/photos/
Content
We The Kings put on an incredible show for a sold out crowd at Sacramento's Ace of Spades on 2/19. The band performed tracks from their albums over the years including "Check Yes Juliet," "Say You Lik... ...
Summary
We The Kings put on an incredible show for a sold out crowd at Sacramento's Ace of Spades on 2/19. The band performed tracks from their albums over the years including "Check Yes Juliet," "Say You Like Me," "Secret Valentine," and many more. Anarbor, The Downtown Fiction, and Mayday Parade also pla

Step 3

Article Graphing

  • Gravity Ontology entity matching
  • Graph traversal and interest convergence
  • Interest weighting and pruning

Now that we have the data for each article, we run them through our Interest Graphing process.

Graph for "Bonnaroo music festival unveils lineup"

Graph for "Dying to Go to Acapulco—Literally"

Graph for "Foo Fighter's Dave Grohl defends Grammy speech"

Graph for "Hang Ten at the East Coast Surfing Championships"

Graph for "How Dreamy Is the Dreamliner?"

Graph for "Idol's Adam Lambert to sing with rock band Queen"

Graph for "Surfing Heritage Foundation's Oral History Committee: "A Call to Yarns""

Graph for "Travel Priorities: Light Bags, In-Flight Privacy"

Graph for "We The Kings in Sacramento 2/19 photo"

Step 4

User Graph merge and prune

  • Aggregation of all graphs for each user in real time
  • Weighted measurement of all user's interests
  • Graph update, prune, and decay on a per user basis

Now that we've graphed all the articles the user has viewed, we merge them together and prune them to create the user's interest graph.